Preserving your SEO during a Shopify migration is crucial for maintaining your online visibility. Here’s how to protect your rankings.

SEO Migration Checklist

1. URL Structure

• Document current URLs
• Plan 301 redirects
• Maintain URL hierarchy
• Update internal links

2. Content Preservation

• Meta titles and descriptions
• Product descriptions
• Blog posts and articles
• Alt text for images

“A well-planned SEO migration strategy can prevent up to 95% of potential traffic loss during platform transitions.” Alex Rivera – SEO Migration Specialist

Key Steps for SEO Success

Pre-Migration

1. Audit current SEO performance
2. Document all ranking pages
3. Export metadata
4. Map URL structures

During Migration

1. Implement 301 redirects
2. Preserve meta information
3. Maintain site structure
4. Update sitemaps

Post-Migration

1. Verify redirects
2. Monitor rankings
3. Submit new sitemaps
4. Check Google Search Console